AI Experience · Product
I'm Oriane, a Principal AI Experience & Product Designer with over 12 years shaping consumer products across travel, fintech, and SaaS.
A selection of work across AI, travel, fintech, and SaaS. New product creation and large-scale redesigns.
Rome2Rio · 2025
Built custom AI tools that let the design team generate and compare multiple interactive UI variants in minutes from a single design brief.
View case studyExpanded Rome2Rio's design system to v2.0: richer token architecture, broader component coverage, and a clearer adoption path across two dev stacks.
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Rome2Rio · Concept
A conceptual rethink of the Rome2Rio mobile app that puts the map front and centre, turning journey planning from a query into an exploration.
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Afterpay · 2022–2025
Full redesign of Afterpay's checkout (15M+ sessions monthly). Simplified the UI, introduced modular components, and rebuilt trust at the moment of purchase.
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Afterpay · 2021–2023
Redesigned the returning-customer flow so shoppers can complete a purchase in seconds using saved details.
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Afterpay · 2023–2025
Biometric login, persistent sessions, and native Apple Pay + Google Pay integration. This resolved a 40% login failure rate and put Afterpay natively in the device wallet.
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Afterpay Hack Week
Designed and built a working AI coaching prototype in under 24 hours. Upvoted by the Commerce team and picked up for formal product exploration in Cash App.
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Cash App · Hack Week
Native bill-splitting via Square POS integration. Designed end-to-end in 3 days with a remote engineering team. Head of Design added it to the product pipeline.
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MYOB · 2020–2021
Scalable onboarding framework for accountants migrating tax clients to a new cloud platform, plus a research-led design sprint for custom charts of accounts.
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LoyaltyCorp
Full platform takeover for the Optus Perks team. Delivered a fully branded, scalable solution in 2 weeks: three entry points (My Optus App, website, EDMs), 2FA compliance, and seamless migration from the old platform.
LoyaltyCorp
LoyaltyCorp's eWallet bridges brand loyalty and seamless payments. I designed the white-labelled consumer widget: secure card storage, 2FA flows, card verification, and an end-to-end payment system covering P2P, recurring payments, bill pay, and instalments.
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I turn complexity into clarity, and ideas into products people love.
I'm Oriane, a Principal AI Experience & Product Designer based in Melbourne, with 12+ years designing consumer products across travel, fintech, and SaaS. I work at the intersection of complex systems and human needs.
I lead with purpose and care deeply about interaction quality while building systems that scale. I'm particularly drawn to AI experience design, where the thinking required is still being invented.
12 years of product design across fintech, travel, and AI — here's what that looks like in practice.
AI-native design
I design for AI-powered products and build AI tools from scratch — custom Claude skills, generative UI variants, prompt-driven workflows. Not AI as a gimmick; AI as a design medium.
Design systems
I build scalable, token-based systems that teams actually use — components, documentation, governance. I led Hitch 2.0, Rome2Rio's cross-platform design system, from the ground up.
Research-led decisions
I bring evidence into every room. I design research into the process rather than bolting it on — so by the time we're building, we already know why.
Rapid prototyping
From concept to working prototype fast — I've shipped fully functional flows in 24–72 hours. I build to test, not to present, and I know when a Figma file is the wrong tool.
Shipping at scale
I've owned design across products used by millions — 15M+ monthly checkout sessions, multi-platform wallet integrations, accessibility uplifts across entire platforms.
Cross-functional partnership
I embed naturally with engineers, PMs and data teams. I ask the questions that unblock the room, and I know how to translate design intent into something a team can actually build.
Open to new opportunities, collaborations, or just a good design conversation.
